Head of Brand

One-year contract with possibility of extension

Minc in Malmö is heading into its most developmental year in a long time. Do you want to help shape the future of Minc — in a culture that is both warmly professional and genuinely driven to create impact?

A one-year role with a clear mandate gives you a unique opportunity to position one of Europe’s most important startup hubs. This is a one-year fixed-term position, with the potential for extension. This is one of our key roles, where you will lead and accelerate the work of strengthening Minc’s positioning — during one of our most eventful years ever.

Come build the future of Malmö’s business community with us!

About the Role

As Head of Brand, you will have a clear strategic mandate to develop Minc’s brands and positioning. You will be a central voice in the organization, working closely with the CEO, leadership team, and key stakeholders.

We are looking for someone who thrives in an environment where warmth and professionalism go hand in hand. You are confident in complex matters, yet also a person who listens, builds relationships, and creates engagement. At Minc, you won’t just manage a brand — you will drive its development.

Main Responsibilities

Strategic Brand Work

• Develop Minc’s brands, identity, and positioning

• Ensure a clear, consistent, and emotionally impactful brand experience across all channels and contexts

• Lead projects that strengthen Minc’s role as a warmly professional entrepreneurial hub in Malmö and internationally

• Monitor the global ecosystem and benchmark against leading incubators, accelerators, and investment structures
  

Communication & PR

• Lead and coordinate Minc’s communications in close collaboration with internal teams

• Develop PR and thought leadership strategies that strengthen Minc’s visibility in relevant audiences

• Build long-term relationships with media, opinion leaders, and key ecosystem stakeholders

• Support the CEO and leadership team in external communications and strategic forums

• Contribute to communications with the board and owners, including Malmö City
  

Community & Stakeholder Communication

• Ensure communications with entrepreneurs, alumni, investors, and partners are warm, inclusive, and professional

• Further develop digital channels and leverage technology for automation and cutting-edge brand work

• Integrate Minc’s values and sustainability ambitions into all communications
  

Ecosystem & Stakeholder Relations

• Collaborate with Malmö City, owners, and partners to strengthen Minc’s brand positioning and actively contribute to a strong innovation ecosystem

• Identify partnerships that build Minc’s long-term relevance
  

Cross-Functional Leadership

• Act as a senior advisor on brand and communication across the organization

• Create alignment, direction, and energy in teams — even without formal personnel responsibility

• Actively contribute to the pride employees, entrepreneurs, stakeholders, partners, and the city feel for Minc

Who You Are

We believe you:

• Have at least five years of experience in strategic brand and communication work

• Preferably have experience in innovation, tech, entrepreneurship, or business development

• Hold an academic degree or equivalent experience

• Have documented experience in PR, thought leadership, and external representation

• Are a confident and relationship-oriented communicator at all levels — including in boardrooms

• Have strong digital skills and experience with automation and data-driven communication

• Are creative, curious, and action-oriented — thriving in a culture where professionalism and warmth go hand in hand

• Are fluent in both English and Swedish, spoken and written.
  

Why Minc?

At Minc, you will get:

• A key role in driving and accelerating Minc’s brand positioning

• A clear strategic mandate to shape the future of brand work

• A warmly professional work environment where curiosity, collaboration, and openness are central

• Access to a strong community of startups, investors, and partners

• The opportunity to develop, together with ambitious colleagues, one of the Nordics’ most dynamic hubs for innovation and entrepreneurship
  

Salary and benefits

• 50 - 55.000 SEK/month

• Wellness allowance

• Occupational pension

• Company healthcare

Dare to challenge us — and apply anyway

We know no candidate meets all criteria perfectly. If the role excites you and you feel, “I can do this and I want to,” apply anyway. We value diversity of experience, perspective, and personality, and the right person can come from many backgrounds. Minc is one of Europe’s leading startup hubs — read more at www.minc.se

Application

If this feels like your next step, we welcome your application! Since this role involves significant external focus, we ask applicants to submit a video describing your interest in the role, relevant experience, and what you hope to achieve with us in the coming year. No editing required — we just want to get a sense of you.

Application deadline: January 4th (applications reviewed on a rolling basis)